Sample project: illustrative, not an actual client result
Eight branches, eight versions of the same business
A home services company (think HVAC or plumbing) with branches across a region. Each branch manager set up their own Google Business Profile, some years apart.
Home services, several locations
The challenge
Categories, names, phone numbers and service areas don’t match across profiles or across the web. Some branches have location pages, most don’t. Reviews arrive at some branches and not others, depending on who remembers to ask.
How we’d approach it
- 01Audit every profile against one agreed set of brand details, categories and service areas.
- 02Clean up listings across the main directories and data sources, branch by branch.
- 03Build a location page for each branch with content that could only be about that branch: its team, the areas it serves, recent jobs nearby.
- 04Set up one review request routine that every branch uses, with no filtering of who gets asked.
Deliverables
- · Business Profile audit sheet, one row per branch
- · Location pages
- · Review request routine and reply guidelines
- · Monthly local report template
What we’d measure
- · Local pack visibility for each branch’s main searches
- · Profile actions: calls, direction requests and website clicks
- · New reviews per branch per month
Reported per branch, so the managers can see their own numbers, not just the total.
Services involved
Local SEO · On-page & content SEO