Content, Web & Measurement · The page itself
Website design and CRO, priced as two different jobs
Building a new site and improving the one you have are different kinds of work, so we price them separately. New marketing sites are a project. Conversion rate optimization (CRO) is a monthly program of tests on real traffic.
Website design and build
A 5–10 page marketing site: structure, copy guidance, design, build and SEO set up from day one, with redirects if you’re replacing an old site.
Conversion rate optimization
Research into where visitors drop off, a backlog of test ideas, and tests run one at a time, with a written result for each.
What a CRO backlog looks like
Illustrative backlogA sample of the kind of ideas we test. Each has a reason and a measure written down before anything changes.
| Test idea | Why we think it matters | Effort | What we’d measure |
|---|---|---|---|
| Show the starting price on the service page | Visitors scroll the whole page, then leave without contacting | Low | Quote requests per visit to the page |
| Cut the quote form from nine fields to five | Many people start the form; far fewer finish it | Low | Form completion rate |
| Show delivery cost on the product page, before the cart | Checkout is where most carts are abandoned | Medium | Checkout completion rate |
| Sticky add-to-cart button on mobile | On phones, the button is off screen for most of the page | Medium | Add-to-cart rate on mobile |
The “why” column comes from your analytics and session recordings. These examples don’t come from any real site.
Web design & CRO
from$6,000 · $2,500/mo
per website · per month for CRO
Website projects start at $6,000 for a 5–10 page marketing site. CRO programs start at $2,500 a month. You can buy either on its own.
Prices in USD, before any sales tax.
Both are starting figures. The proposal prices your site or your program exactly, and work begins only after you accept it.
Price my site or CRO programTimelines, platforms, test counts
Build it right
New site, or better site?
Tell us which, and send what you have now. The proposal will cover one or both.
Tell us which one